Ebook Download Perfect Phrases for Real Estate Agents & Brokers (Perfect Phrases Series), by Dan Hamilton
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Perfect Phrases for Real Estate Agents & Brokers (Perfect Phrases Series), by Dan Hamilton
Ebook Download Perfect Phrases for Real Estate Agents & Brokers (Perfect Phrases Series), by Dan Hamilton
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About the Author
Daniel Hamilton works for Century 21 Judge Fite Company as director of training, director of career development, and recruiter. He also serves as president and founder of InveSTAR's real estate investment group. Hamilton is the author of Real Estate Marketing and Sales Essentials and the co-authored Real Estate Agency Law.
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Product details
Series: Perfect Phrases Series
Paperback: 288 pages
Publisher: McGraw-Hill Education; 1 edition (October 6, 2008)
Language: English
ISBN-10: 9780071588355
ISBN-13: 978-0071588355
ASIN: 0071588353
Product Dimensions:
5 x 0.7 x 8 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
48 customer reviews
Amazon Best Sellers Rank:
#102,168 in Books (See Top 100 in Books)
When I started real estate I bought five of what looked to be some of the top books in order to prepare myself for interactions. What I soon found was that most if the material is the same recycled information. What's worse is that when actually interacting with people I soon found that the endless scenarios the books try to cover aren't even what happens in the real world. I couldn't even finish much of the books because in trying to learn hypothetical material it prevented me from being sincere and just simply asking the same questions and treating people the same way you would a friend. These books try to make you a salesperson, and that might be ok, but nowadays people can see right through most of this scripted stuff and you won't be making a sale because it's not from the heart. Once I stopped trying to learn the stuff in the books it was much easier to use common sense to interact with prospects and clients. That may not be the case with everyone.
This *would* be a great book to have if it were brought up to date. It was clearly written a long time ago, for a long-ago culture and a different market. The concept is great, though. For example, there are uncomfortable topics where it would be really useful for an agent to memorize diplomatic phrases so they can get the point across without offending anyone. Bring it up to date and we'd have a winner.That said, if you dig deep, you can still find a small handful of useful tidbits in this book.
I'm a seasoned broker- and this book will go in the hands of every agent I bring on board-Great fundamentals and practical scripts, for almost any situation-except a very few real life, likely scenarios.
Perfect, I was able to take several of these phrases and combine them with others I had been learning but weren't completely comfortable with to make my own scripts that felt natural. As a new agent these really helped me to communicate better and more importantly smoothly.
This book is easily readable.
Good
Use this daily!
Very informative and scripts are favorable to clients. Great for first year REALTORS!
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